Ronnefeldt® Tea

Tea Excellence Since 1823

Privacy Policy

Privacy Policy

Privacy Policy
Last updated: 12 August 2026

At Ronnefeldt.ae, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what personal information we collect, why we collect it, how we use it, when we may share it and the choices and rights available to you.

This policy applies to information collected through Ronnefeldt.ae, our online store, customer service channels, marketing communications and other interactions with us.

Our processing of personal data is intended to comply with applicable UAE data protection and privacy legislation, including Federal Decree-Law No. 45 of 2021 regarding the Protection of Personal Data, as applicable. The UAE’s Personal Data Protection Law establishes requirements concerning the collection, processing, security and transfer of personal data and provides individuals with certain rights regarding their information. 

This policy applies to information collected through Ronnefeldt.ae, our online store, customer service channels, marketing communications and other interactions with us.

Our processing of personal data is intended to comply with applicable UAE data protection and privacy legislation, including Federal Decree-Law No. 45 of 2021 regarding the Protection of Personal Data, as applicable. The UAE’s Personal Data Protection Law establishes requirements concerning the collection, processing, security and transfer of personal data and provides individuals with certain rights regarding their information.

1. Who We Are

The website Ronnefeldt.ae is operated by:

Entropy FFAAVC General Trading – L.L.C – S.P.C
Address: Mina Tower – Al Meena St., Abu Dhabi, United Arab Emirates
For privacy-related questions, please contact: info@ronnefeldt.ae

2. Information We Collect

Depending on how you interact with us, we may collect:

Information you provide directly

This may include:

  • Name;
  • Billing and delivery address;
  • Telephone number;
  • Email address;
  • Account login information;
  • Order and purchase information;
  • Communication preferences;
  • Information you provide when contacting customer service; and
  • Information you provide when participating in promotions, competitions or surveys.

Payment information

Payments are processed through authorised payment providers. Where possible, payment card information is processed directly by the relevant payment service provider. We do not intentionally store complete payment-card details on our own systems.

Technical information

When you visit our website, we may automatically receive information such as:

  • IP address;
  • Browser type;
  • Device type;
  • Operating system;
  • Pages visited;
  • Referring website;
  • Approximate location;
  • Date and time of visits; and
  • Website interaction information.

3. How We Use Your Information

We may use personal information to:

  • Process and fulfil your orders;
  • Arrange delivery;
  • Process payments;
  • Communicate with you about your orders;
  • Provide customer service;
  • Manage your account;
  • Respond to enquiries;
  • Improve our website, products and services;
  • Prevent fraud and misuse;
  • Maintain website security;
  • Comply with legal and regulatory obligations;
  • Manage promotions and competitions; and
  • Send marketing communications where permitted and where you have provided the required consent or we otherwise have a lawful basis to do so.

We will not use your personal information for purposes incompatible with the purposes for which it was collected unless permitted or required by applicable law.

4. Marketing Communications

If you choose to receive marketing communications from us, we may send information about:

  • New tea collections;
  • Seasonal products;
  • Special offers;
  • Events;
  • Gifts and gifting collections; and
  • Other Ronnefeldt news.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the communication or by contacting us. Unsubscribing from marketing communications will not prevent us from sending essential service communications relating to your orders or account.

5. Cookies and Similar Technologies

Ronnefeldt.ae may use cookies and similar technologies to operate the website, remember preferences, understand website usage, improve performance and, where applicable, support marketing activities.

Cookies may include:

  • Essential cookies required for website functionality;
  • Preference and functionality cookies;
  • Analytics cookies; and
  • Marketing or advertising cookies, where applicable.

You can manage cookies through your browser settings and, where available, through our website cookie preferences. Disabling certain cookies may affect website functionality.

6. Sharing Personal Information

We do not sell your personal information. We may share relevant information with trusted service providers where necessary to operate our business, including:

  • Payment processors;
  • Delivery and logistics companies;
  • E-commerce and website hosting providers;
  • IT and cybersecurity providers;
  • Analytics providers;
  • Customer-service providers;
  • Marketing service providers, where applicable; and
  • Professional advisers and authorities where required by law.

Where we use third-party service providers to process personal information on our behalf, we take reasonable steps to require appropriate confidentiality and data-security protections.

7. International Transfers

Some of our technology, payment, logistics or service providers may process personal information outside the United Arab Emirates. Where personal information is transferred across borders, we will take appropriate measures required under applicable UAE data protection law.

8. Data Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

9. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer service, maintaining business records, resolving disputes, preventing fraud and complying with legal, accounting and regulatory requirements. When information is no longer required, we will take reasonable steps to delete, anonymise or securely dispose of it, subject to applicable legal retention requirements.

10. Your Privacy Rights

Subject to applicable law and any relevant exceptions, you may have rights regarding your personal information, including the right to:

  • Request access to personal information we hold about you;
  • Request correction of inaccurate or incomplete information;
  • Request deletion of personal information in appropriate circumstances;
  • Request restriction or cessation of certain processing;
  • Object to certain processing;
  • Withdraw consent where processing is based on consent; and
  • Exercise other rights provided by applicable UAE data-protection legislation.

The UAE Government’s guidance confirms that the Personal Data Protection Law provides individuals with rights including requesting correction of inaccurate data and restricting or stopping processing in applicable circumstances.

To exercise a privacy right, please contact info@ronnefeldt.ae. We may need to verify your identity before fulfilling certain requests.

11. Children’s Privacy

Ronnefeldt.ae is intended for general consumers and is not directed specifically at children. We do not knowingly collect personal information from children in circumstances where such collection is prohibited by applicable law.

12. Third-Party Websites

Our website may contain links to third-party websites, social-media platforms or other services. We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing their privacy policies before providing personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, services or applicable legal requirements. The updated version will be published on Ronnefeldt.ae with its revised effective date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact:

Entropy FFAAVC General Trading – L.L.C – S.P.C
Address: Mina Tower – Al Meena St., Abu Dhabi, United Arab Emirates
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